When my kids were in high school (early/mid '90s) they had specific brands of clothing they wanted. I had a rule: I would pay $50 for sneakers and $30 for jeans. If they wanted a brand that cost more, they paid the balance. One day with daughter in the car, I stopped at the GW. Daughter would not be caught dead in such a place (rolling her eyes). I came out an almost brand new pair of her favorite brand of jeans for only $10. That certainly changed her mind about the GW. Same type of thing happened with my son. Now both of them love going to GW and finding bargains. Just last month my son showed me a pair of shoes he got for $8 - one of his favorite brands. Don't you just love converts.