In Australia we seem to often buy in fat quarters often due to price. We buy fabric in metre lengths (just over a yard I think) and the average price here is about $26 per metre for fabric. I have seen fabric at $53 per metre but this was direct from the United Kingdom. When you think about the Australian dollar being just under the US dollar, our fabric is very costly. Often I will buy the whole range in a design if I like it and often 2 fat quaters or long quarters as this sometimes works out a little cheaper. I use them for applique and quilts. :)