And did you notice in your latest flyer that you can ask for VIP status and get a discount card, which gives you another 10% off? I know quilt guild members can ask for this and apparently others can now, too. You have to remember to present it when you check out though--they don't inquire if you have one! It applies to sale and non-sale purchases.
update: Well, maybe I posted this in error now that I look at the flyer itself. It says craft show exhibitors, sewing and craft guilds, associations and professional organizations.