I have a BabyLock Ellure and a Pfaff 2.0, like both of them for different reasons. They were purchased about five years apart at two different sewing machine stores. It has been my experience that you can buy a machine anywhere, but when you finally purchase, you're getting more than a machine, you're also buying support, customer service, trade-in/up options as well. There were many visits to 'test-drive' machines before I bought the Pfaff, I probably sewed on 8 -9 machines at a local shop, and was never made to feel like I should hurry up and decide, they really wanted me to feel comfortable with my choice.