Zoo, sorry you perceived this as a bad experience..
Reading your post, I am wondering a couple of things..as we all look at things from our own perspective. You said she told you over the phone that she had the fabric you were looking for.. did you specify the color? Or did you both make an asumption..
And the sale would have been a bonus, as you didnt know about the sale when you called.. again, a 10% discount to a shop owner who is strugling in this economy was an opportunity to provide you with the fabric you were seeking and give you a little back for your trouble, and maybe get a new customer.
But, to you, when you heard "sale" you were thinking big discount, closeout type of pricing...
I know everyone wants a great deal on fabric because we are all tightening up our budgets.. but the thing is,, if everyone gets the fabric at deep disounts, the fabric shops are losing money,, only recovering their investment..the result is going to be shops closing their doors.. then, you wont have any choices as you wont have any shops.. next the manufacturers will cut back on quality and quantity of their product...
When you get fabric at 50% off, the shop is actually losing money as they have paid the shipping expenses to get the fabric to their shop..and that doesnt include the cost to keep the lights on...employees to keep up with the customers needs, etc.
Quilt shops are closing at an alarming rate.. the biggest one in Kansas is closing this week.. never thought I would see it.. the reason, financial.. cant sell enough at a profit to keep the doors open.. It is a sad state of affairs...