I usually pay $6.99 - $10.05 at the LQS. My last purchase was Moda for $6.99, Kona Cotton Black for $9.29, Laurel Burch for $7.99 and Benartex for $10.05. I bought fabric at Hobby Lobby for $4.89. It was on sale at 30% off. It varies at JoAnn. I have learned not to buy the less expensive fabric there because it is often of poorer quality. Hobby Lobby doesn't have a lot of fabric choices, but I can find designs there I can't find elsewhere and it is often on sale.