I love Best Press as well. It isn't stiff, but still keeps your fabric wrinkle free. Plus you don't get the white flakes on your fabric. It's really good to use if you are storing your fabric for a while. My husband uses it every day on his cotton button-down collar shirts.
But if you really do not care for it, return it to the store (you need your receipt) and get their Niagra starch that comes in an non-aersol bottle. That will give you the look you want and also has a nice scent (believe they have unscented too). It's much cheaper than the Best Press too. (Can you tell I work there?!)