No, non-quilters are CLUELESS!!! People don't even have an idea of what good cotton fabric is, much less the price.
If you want to see shock, just tell someone what your time and costs are for making them a quilt. They will opt for the $69 QVC quilt every time.
I make quilts for family members who know how much goes into each one. They value them. Mostly I make quilts for my home and that is it now. The quilts I made for my mother, dad and grandparents don't get used at all because they are afraid to ruin them! LOL That is a compliment in a way!
I used to make quilts for a friend, but when I stopped under-charging her for the work, she cancelled her remaining orders.
Quilt because it makes you happy! And if someone is ungrateful, tell them you would like it back! It's better than hurt feelings on your part.