OK, That's our store. Thanks bunniequilter for the mention!
First, we don't have a sale going on right now except the stuff on our sale category.
Second, we do price by the 1/2, but we are currently working on a new store software that will have full yard pricing, so it's not so confusing.
There is no attempt to deceive, its just a function of the way our cart works and we're paying a bunch of money to have new programming done to overcome it.
Third, we have good prices to start with, usually 1-2 dollars under list price. On the highest quality fabrics, such as our Daiwabo and Lecien Japanese screen prints, we're up to 3 dollars or more a yard under list prices. We only have a few fabrics over 9 dollars a yard and these normally are up to 12-15/yd in fabric shops. We also try to carry a lot of fabrics that you can't get most places, so you want to make sure you are comparing apples to apples here.
Next, we're going to have a big sale soon, when we get our new cart done and all the products moved over.
Finally, thanks to you all for looking, I hope you visit again soon because big changes are coming to our store, including price-based shipping with lower free shipping limits for USA customers, graduated shipping discounts for our international customers, and that full-yard pricing I mentioned.
:D :D