Very, very addictive. For beginners, a great way is to search is:
quilt* kit*
the *'s are wild cards.
So... If someone puts in 'quilting kit' or 'quilt kits' in a title, you'll still find it. You can get some great kits, no stress in the fabric choices. I started out that way, got some WONDERFUL deals, and I'm no longer intimidated on choosing fabric. One thing at a time! Learn to make the blocks without the stress of "did I pick the fabric right?"
I also have TONS of FQs bought on e-bay. Don't give up your day jobs...you'll need the cash!