A friend of mine made one and appliqued a yellow brick road through the quilt and used Wizard of Oz fabrics. It was great!!!
I like the pattern for a couple reasons. It is easy, great for a beginner. It is fast, if you need to whip up a quick quilt you can with this pattern. I like using a lot of different fabrics in a quilt and this will let you do that. You can make it using scraps if you like. I have purchased most of the patterns I have used. I was, at that time, unaware of all the "free" patterns out there. I still prefer to purchase a pattern and use it over and over again. I have taught people to quilt using this pattern and because it is a "pattern" all the instruction are there in full.
It is good that we all have our own likes and dislikes. This would be a terribly boring world if we all liked the same things.
And yes, it is mostly about the fabric choices