I've been quilting since 1973 and I have a ton of patterns ranging from super easy to challenging. I've made 2 quilts with this pattern one of which was flannel. I was amazed at how different each one looked.
What I like about this pattern is there is minimal cutting, no templates, it uses a handful of fat quarters, and the top can be made in a weekend. It's an excellent pattern for a beginner with minimal investment in fabric or time.
I can't say this pattern makes an awe-inspiring quilt because it doesn't. But it does make a fantastic utility quilt. It's definitely a pattern that you either like (note I didn't say love) or you don't.
It's like the pattern Strip Search. That is a super simple pattern where you could make the same statement. I have seen several of these quilts in various colorways and each one looks better than the one before it.
photo:
http://www.gequiltdesigns.com/images...rip_Search.jpg
I have found in my many years of quilt making, that some patterns will speak to you and you will want to make them while others will not.