Just the other day, I went in to Quilters' Destination in Arlington Heights IL for ONE THING with my loyalty program coupon, and came out with SO MUCH more. I'm not usually like that, but they have great selection, displays, and warm, expert service. Had just gone to a different shop with my mom to buy 108" backing fabric at 30% off, the selection was pitiful, just used the sale coupons for two cuts of batiks and left. I swear, part of it is the service/attitude. Relaxed, helpful, friendly= extra sales.