I don't hide anything I buy. My DH is very understanding. Made him a shirt yesterday. I'm good for the next 100 years.
However, you hiding things made me think of a friend from long ago. She would buy clothes and bring them home and throw them into the dryer. Next day she would come out wearing the item. Her Dh would ask, "Isn't that new? " Her reply, "NO, I just got it out of the dryer."