With all due respect, not all ready made quilts are "WalMart quality", whatever that means to anyone, and dare I say, probably not even all the quilts sold at WalMart. Like anything else you buy, quality varies a lot and you have to pay attention.
As for imported...Martha Stewart quilts are made in China, Denyse Schmidt quilts are made in India, Pottery Barn's Gee's Bend and Sunburst quilts are imported (though PB refuses to say from where)...you get the idea. Imported does not mean lack of quality by any stretch of the imagination.
Clearly a great many of us have purchased quilts for one reason or another, or for no reason except that we simply liked what we saw, and there is absolutely nothing wrong with that at all. :D