No - they are a NBD ( or new business development ) and are owned by Viking/Pfaff. Now that they sell Singers they may sell the singers at comparable prices and may match sale prices but when I worked in one, we did not / could not accept the %off coupons that JoAnns prints.
If you are are negotiating on a machine - always ask - "Is this your best price - Oh that is too much". Once you get them down as far as they are willing to go - ask " What else can you include - feet, thread, CDs??". Depending on how desperate they are to sell a machine (they do have quotas of a sort) you may be surprised!!