I love jelly rolls...but read the fine print before you buy. Moda is pretty consistent to the 40-42 strips, but there are some that are not packaged 40-42 strips per roll. You see it alot on eBay, but I've also seen various ones in online shops that were much less than that. For instance, Connecting Threads assortments are usually 24 pieces. The best way to compare is to take the price and divide by how many strips, then compare the individual strip price.