Ridiculous prices at most LQS with limited choices. That's why I shop online most of the time. I surf until I find the best price on the fabric I want. I do also check out my LQS (there are a few in the area) for any sales or coupons they may be offering as well as their back rooms for the sales and closeouts. I have found that if you are a good shopper you can even find very nice fabric at Walmart (please don't start that "my WM doesn't carry fabric anymore" conversation), Jo-Ann Fabrics, Hancock Fabrics and Hobby Lobby. I love high quality fabric and I won't buy garbage but I can't afford to pay $11-12/yd. and, on principle alone, even if I could I wouldn't, not when I can find it for so much less with very little effort. I am in the process of making a small quilt for my granddaughter and am following a pattern using a certain collection by RJR. I can pay full price ($10.50/yd)at a certain LQS and pay about $160 for the fabric (including backing). Shopping online I found the exact same fabric for just under $100 including shipping (still quite a bit for a baby quilt but this one is special). I can't blame the LQS owners for wanting to make ends meet but in this economy and in this day and age it just makes sense for them to have an online presence to increase sales volume and to keep prices within reason. They shouldn't complain about fewer customers if they overcharge because they don't want to get with the times. My favorite LQS actually started out as an online business and just recently opened a shop. They carry gorgeous fabric lines from all of the major manufacturers and charge much less per yard than other LQS in the area. They also have a much larger inventory so there are more choices for the customers. They have very good sales too and wonderful customer service...the whole package. I shop there both online and at the store, whichever is more convenient for me. They're already in the process of doubling their store size because they have been so successful in just a year's time. Smart people :)