I joined when it was $39.95 so they have reduced the membership price. I was a member for a year and found the only place I used a discount was at JoAnn's for 10% off and then most of the time my local store would refuse it saying I had already used my coupons, or that the item was excluded or on sale. I didn't get that much good out of it so I didn't join for the second year. I have also not renewed any magazine subscriptions except McCalls Quick Quilts and I took advantage of a 2-for-1 deal on that and a good friend split the cost with me ($10 each). There is just so much information available on this board and online that I do not intend to spend my money for QCA or magazines. But that's just me.