I can't see any difference in this site from the "old" to the "new". Don't have a problem with ads. I have only a few just at the top, not a problem. As others have said, there has to be some ads in order for this site to continue. If you look at the popular blogs you will see ads also, that is what they want and need in order to keep going. If you want to see irritating ads, go to the Better Homes and Gardens website. They have good information, but you have to click through and close so many adds, it is rediculous, but I still go there!