I could see someone renting space from Joann's and opening a dealership in the store. This is what was done with the Husqvarna's a few years ago (all the ones that were in Joann's in my neck of the wood closed). I think there were a few Pfaff dealers as well.
BUt they were run as totally separate entities. COupons were not usable, and you had to check out within the dealer's space for those items.
Who knows? There's new management at Joann's.
But I think the Bernina dealership rules would still apply - you have to be a certain number of miles away from the other nearest dealers, and the demographics would have to support opening a new one. It wouldn't make sense to cannibalize sales from another dealer. Although....... :roll: