I just spent a ton of time there last weekend. Yes there's lots to see and it was a bit overwhelming.....but 1 lady who worked there spent almost a half hour working with me to find one special fabric to match "just right". She was wonderful and couldn't have been easier to work with. Of course for me the shop is only 45 minutes away - I have to be really careful not to spend too much time there. In the sale section fabric were around 7.99 or less and there were many available that looked wonderful. Most fabrics were in the $10.00 range in the store. I didn't think the prices were crazy expensive, but it still hurts!