You are so correct, Bernina does control it's market place, which is good and bad. One of the reasons we decided to keep my 440 was because of the software, the trade in allowance that they would offer me was a pittance to what we purchased it for 2 years ago and then they also wanted us to surrender the dongle or they would take another $50.00 off the trade in. Software $2200 versus $50.00 you do the math.
We do like the 830 especially when it's on the frame, it's very smooth and with the BSR it is great. I like the large hoop and the capabilities it offers, I have the Mega Hoop for the 440, but the thoughts of not having to re index it to do large patterns are tempting.
We are going to have a serious conversation with a representative of Bernina at the International Quilt Show in Houston in October concerning their business practices and their loyalty to their customers. After the deal I was offered on a $12,000 sewing machine I really believe that they could care less about their customer base and we plan on discussing that with them. Their answers dictate whether or not we continue to do business with them.