Since the Spoonflower process is digital rather than the usual printing method most companies use, they can accommodate anyone's design requests, so long as it is your original design. You are paying for the convenience of small amounts of custom printing, so it will cost more. And they have several textures and contents to print on. I bought a fat quarter of Laurie Wisbrun's fabric and was given directions from her how to handle it when washing for the first time. It's basically the same as most fabrics: no phosphates, gentle cycle, mild soap. I always use a color catcher in the wash, too. Perhaps the dye doesn't penetrate as far with the digital process. But I don't ever see me buying yardage at those prices!