Sometimes when referring to LQS Fabric implying or stating that it is High Quality Quilting Cotton, it is in CONTRAST to "Chain Store" fabrics. The Chain Stores including JoAnn Fabric, Hobby Lobby, WalMart, and others carry brands of fabric that have a reputation for being of cheaper quality. Lately, there seems to be a changing landscape here, because some JoAnn fabrics are now costing about $10 per yard. Kona Solids might be found in both types of stores, so we assume the quality is the same. Nathan Fabrics are wonderful quality, and are sold at WalMart, so the rule of thumb is not completely true...