Guess it's like toilet paper, start watching how many squares you get in a roll and then you'll see a lot of the times a sale is not really a sale. They say double rolls and whatnot but are they really twice as much as a single roll? It used to be 200 squares to a roll. Just for fun check out how much is on a roll now. Should be right on the package so you don't need to buy any, just for fun when you are in the grocery store check it out. Like everything else read carefully.