I would sell on etsy over ebay because I think those that find etsy are craft lovers and understand the value of handcrafted...much more so that those that shop ebay looking for a steal.
I sold a different handcrafted product (scrapbook paper piecings out of paper) on eBay about 6+ years ago and I do agree their system is different now. Not so small seller friendly....And a lot of large sellers realized that it was a good marketplace and kind of seemed to takeover.