Saw the commercial, beautiful quilt, read some of the comments: there's a difference between "use" and "abuse". I love to see my family & friends snuggle under a handmade work of love. I don't think I would want a quilt I made to be used to haul wood and be dragged through the streets from the back of a car because someone didn't take the time to be sure it was in the vehicle securely. It's just a commercial, maybe the quilt was made for that purpose. Also, I guess I have too much sentiment and emotion attached to quilts and the process.
I have to remind myself, it's just a commercial.