This is the way Alco had most of the fabric in their stores too. Alco quit selling fabric last year. The fabric is mostly Robert Kaufman fabric and other name brands. I found Jenny Beyer, Red Rooster, South Sea Imports, Marcus Bros.,Aunt Gracie, you never know what brand will pop up. Same price then as Walmart now. The fabric lines are not the newest in the quilt shops but that doesn't bother me.