I have puchased two at JoAnn's at that price minus a 40% coupon, of course. Both are worth every penny - hand stamped with beautiful coloring in several shades, not just two colors. Would I pay the $13? No, it's not in my budget. It depends on what you want it for and how bad you want it. I have sewn with $89.95 a yard fabric in the past!! (I didn't pay full price for that, one either).