Stacy Michell, owner of Shades Textiles, has been in business for 25 years as a fabric dyer and quilter. Her mother is Marti Michell.
A quick cost comparison (list prices for bolt quantities) of her fusible web works out like this:
Misty Fuse (a major selling light weight fusible) $.45 per sq ft
Wonder Under 805 (a major selling paper backed light weight fusible) $.50 per sq ft
Soft Fuse (light weight paper backed fusible) $1.03 per sq ft