I've had a shop there for a while and although I'm not selling things daily, I usually have a couple of sales a month. You are right that there is so much to look at and the prices can be way too expensive so it's like shopping anywhere else, you look around for the best prices. Many shops, like mine, offer free shipping.(Had to get a plug in.. lol) A nice feature that Etsy does have is the ability to ask the seller questions. Being that it is more of an artist community, I find that, like here on the board, people are more willing to share their knowledge or make suggestions. I like that about Etsy. Are you going to get rich off Etsy? Probably not, but having an email in the mornings from Etsy telling you that you have a sale is sooo much fun! It's just a bright start to the day!