Process, definitely.
I'm famous for finding the "perfect" block pattern for a project, finding all the "perfect" fabrics on my shelf, figuring out the "perfect" quilting design, laying them all out together to find the "perfect" arrangement... And then moving on to the next "perfect" project! :lol:
My knitting suffers the same fate: I'll get the back and one sleeve of a sweater done and lose all interest for a year or so. When enough time has passed, I'll pick it up as "new" and be enthusiastic about finishing it again.
Methinks I have "startitis" -- I love to start new projects (knitting or quilting) but will drop them once I hit the first snag. It drives my DH crazy since he's the exact opposite. He's slow to start a project, but once he does -- he works until it's finished (and it's usually beautiful, to boot).