It is a block of the month program where you sign up and each month you get the material to make a block. In this case we get two strips of fabric and you make 2 blocks. So for May (when it began) I paid $10 and I received a package of 2 inch Thangles and two strips of fabric. Next month, I go into the store and pick up my next package for $1. At the end of 12 months we will have 24 blocks.
Now the kicker is this is just the center block so you can either stop at your 24 blocks or you can purchase the additional fabric to set the blocks and sashing to make a twin size quilt. I'm not sure if they give any discount on the fabric needed to complete the quilt.
It seems like a fun way to get a quilt done and try something new. They have 2 colorways - a red and a floral. I chose the red because it is for my mister but the floral would be wonderful because each month the florals will be different. If I didn't have so much on my plate now I would have done the floral one too!