LCD - Plasma looks like a mirror when OFF. We debated and debated on a big TV ---the young sales person said "no one has ever returned a TV for being too big". We ended up with a 55" and we both love it. LG - LCD. Picture is like being there!! We have a small home ----------everyone who comes over loves it!! We were told 46/47" TV's would be the smallest available within two years. Talk to the young sales people at a good store and you will learn a lot. Enjoy!