Have no vested interest--just passing notice of this on as it's the best price I have seen (and I have been comparing prices for months). Overstock is offering the purple machine for $231 today. I bought the blue machine by mistake several months ago and am still looking for a bargain on the extended tray for the longer strip dies if anyone can redirect me. Ellison US seems to offer an incredible deal on the tray (around $59) but when I tried to use their shopping cart I got a message back saying there is something wrong with their security certificate. I have no direct experience with them--can anyone shed any light? Got the sense there might be an issue because they operate in both the US and the UK. Hope this helps someone. Best, Fran