Our cuddliest quilts have the flannel backing. And I use Walmart's white flannel that is $2.57 a yard. I've spent ALOT of money buying flannels at quilt shops, online, and of course, Joann's. And the quilts that get the most use are the goofy ones with the white walmart flannel. Now the real reason could be that the fabric is white and shows everything hahahhaa. If it is a gift quilt, I will try and buy more expensive flannel, such as the moda marbles. That will definitely last longer.