The bubble jet sets the ink jet into the fabric. After following the directions, the next step is to soak the printed fabric in a - - I forget what it's called .... shoot! and, now I can't find it ... but there was a liquid that I had to soak it in after it got printed on ... and that adhered the ink to the fabric threads.
I made 250 totes for a gavel passing event perhaps two years ago ... the logo was huge! a full sheet size of a cowboy on a rearing horse ... you get the picture <g> ... anyway, they are holding up very well, and we all know how totes get used. May even be washed more than a quilt, to be sure, eh?