I'm going to take that ad down in a bit.

I just need it to grab as much attention as possible to make sure everyone on the board is aware about the release of the e-book and about the introductory discount price.

The rationale here is simple: the more noticeable the ad, the less is the amount of time it needs to run.

So using a more subtle ad would require me to run it for a much longer period of time, which is something I don't want to do.