I bought some moda stuff from a LQS. It was a christmas fabric that was laminated. I used it to make placemats as they are easier to clean. My mom bought some not to long ago to make a shopping bag with from a different LQS. I don't think it is 44" though. It did come on the roll but it's not super stiff so folding it to take home was not bad. Mine is rolled up now but it was folded when i left the store.