Chenille is my "THING" right now! I LOVE it! You don't have to stay with just a single color either-you can put all sorts of cool designs in it! For this one, I put the heart in the 4th of 6 layers. Next time I'll put it as the top layer and spray baste it like crazy - easier to control.
Check out my tutorial in this link:
http://www.quiltingboard.com/t-122781-1.htm
I also use the chenille cutter, most LQS's carry them.