I don't read the ads , but the company I work for I know a lot of the customers look in the magazines to find the adds to see what we have on sale. I think it just depends how the ads are listed. I think they work better if they are in the actual magazine, rather than just a listing in the back, does that make sense ? We also do as a lot of buying keywords in the search engines rather than internet advertising. Do you have an internet store ?