Originally Posted by Cosy
Sometimes Mom would order from the Sears and Montgomery Wards (She called it Monkey Wards!) catalogs, but not often.
I have copies of the 1963 and 1964 Montgomery Ward Christmas Catalogs, but there isn’t any mention of fabric shown in either of them. Chances are pretty good, that even if Ward’s had tons of fabric back then, omitting it from the Christmas Catalog was probably intended. Ladies back then were probably much more interested in the CLOTHING for a Christmas present than fabric to make their own. LOL!
In an old Sears Summer Catalog from 1964, Sailcloth & Pique (all-cotton stretch fabric) was 97 cents per yard, Denim was $1.22, Duck was 74 cents, Poplin was 46 cents (39 cents, for 10 yards or more), and Knit-Look (non stretch) was 66 cents. All of them were 36-37 inches wide. The 42 inch wide Denim was 92 cents per yard, and the 44-inch Seersucker was 88 cents for the plain stripes and $1.13 for the prints. Dan River Bone-tones were 93 cents for the 36” wide. The 35” wide Ginghams were 58 cents per yard.
The 36” wide all-cotton Oxford Prints & Solids were 66 cents per yard, and the 36” wide 124-thread per square inch Percale Prints & Solids (closest thing to today’s Quilting Fabric?) was a thrifty 29 cents per yard (27 cents for any 10 yards or more).
CD in Oklahoma