Originally Posted by karate lady
was the Because one a cigerette commercial that is my only guess lol seems there was one and she had a fancy cigerette holder, long gown and evening gloves.
wow, I can't believe no one has got it. Am I the only oldie-moldie here?
from a fantastic website
www.mum.org
"Modess sanitary napkins conducted a famous advertising campaign from 1948 to the 1970s in the U.S.A. Usually the only words were "Modess . . . . because." Advertising journals of the time occasionally made fun of the series; sometimes they praised it. In a sense, the unfinished phrase summed up the American public's feelings about menstruation: It's something it couldn't talk about!"