I prefer other brands because of this stiffness. Heat N Bond Lite is not so Lite!! Feels like cardboard when you're done with it. It can help if you "window" the fusible. Meaning you cut out the center and only leave about a 1/4" window of it around the edge of the applique piece. I prefer Steam a Seam 2 but am still not thrilled with the stiffness. I'm trying Misty Fuse next to see how I like that.