If you have a store near you that carries it that seems high to me. I am in California and have dozens of quilt stores near me. There is an alternate product that many folks like as well which is quite cheap but I cannot remember name right now. Available at Walmart. I will check around when I get home. I don't use either much but learned about it at an appliqué class and it is like $5 a can. Someone else here will know. There is a wealth of info here.