There's a huge difference between "handmade" and "handcrafted." Technically, anyone with fabric, thread, and two able hands can make a quilt. Not everyone can craft one--that takes skill, experience, and time.
For that simple reason, I don't compare my handcrafted items to "handmade" commercially-available things. They churn 'em out faster, but I churn 'em out better. ;)