PrettyCurious. We are talking about the Fab Shop Hop that is online.
http://www.fabshophop.com/
You register your e-mail address and click on the shops to find the bunny. There are different prize drawing depending on how many bunnies you find and a sampler quilt pattern every month (you get one block every so often as you click on the bunnies).
Grand Prizes include: 50 - 1 yard cuts of Hoffman fabric, 50 yards of assorted fabric from Art Gallery Fabrics, Accuquilt Go, and a 1 yr. subscription to Primitive Quilts and Projects magazine.
Hope this helps explain what we're all talking about.