When I went to Demo the Janome horizen at my LQS - I mentioned that I was going to go to the Knoxville show and asked if she would match the price. She came down about 25% - I figured that was as good as the quilt show + there is the loyalty issue and I didn't spend the time (4 hrs each way)and the gas - another quilter on this board put me onto that knowledge - and it worked marvelously !! Plus she and I are on a first name basis - she also does all the repairs and unlimited free classes came with the machine - I thought that was worth the price - this is so unlike the Singer I learned on in the 50's!! Fantastic features !!