You can sign up online for the sales ads from Michaels, JoAnns & Hobby Lobby. This will provide coupons and sometimes the prices are so good during the year it isn't worth the Black Friday hassle for me. The AccuQuilt Go has been $199 recently. I have been watching it. I wondered why it came down so low. Now there is a machine that cuts fabric at the push of a button rather than turning the handle. Maybe they had to reprice since the newer technology is available. I don't know, just guessing. Black Friday ads can be obtained early by checking out the black friday website.